Piaggio launches high-end 125 CC Vespa VX at Rs 71380 - Economic Times

Prices | Financials | Company Info | Reports NEW DELHI: Italian automaker Piaggio launched in India its high-end Vespa VX, the most expensive scooter in the country on July 4 and said it would drive in more premium segment two-wheelers soon. The 125cc Vespa VX, priced at Rs 71,380 (ex-showroom Delhi), has premium features like front disc brake and tubeless tyres. Until now, Piaggio Vehicles, the automaker's wholly-owned Indian unit, was selling only one scooter model in the country, Vespa LX. Piaggio, which has already launched its Moto Guzzi and Aprilia range of super bikes, is now eyeing the niche segment in India. "We are here to create awareness for the top end and would subsequently bring a range of sports bikes and scooters to India," Ravi Chopra, Piaggio Vehicles India's CMD, told ET. The company, which has a production capacity of 150,000 units, plans to launch its third scooter in India later this year. Chopra did not give any details about its features but said it will not compete with the products of Honda, Suzuki and Hero MotoCorp, the three main players in the three-million strong Indian scooter market. "We want to concentrate on the niche end to cash in on our European brand equity of a premium two-wheeler company," Chopra said. Copyright © 2013 Times Internet Limited. All rights reserved. via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNH47EIP4n0GKsbJ12vDYmeUTfGj5g&url=http://economictimes.indiatimes.com/news/news-by-industry/auto/two-wheelers/piaggio-launches-high-end-125-cc-vespa-vx-at-rs-71380/articleshow/20921185.cms

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