Sony India launches RX10 and Alpha 7, 7R cameras - Times of India

NEW DELHI: Japanese manufacturer Sony has launched RX10, Alpha 7R and Alpha 7 digital cameras in India. Sony's Alpha 7 and Alpha 7R are full-frame interchangeable lens cameras while Sony has tried to combine the features of RX100, which was launched in August this year, into RX10.

RX10
The RX10 is a bridge-type camera that has 20.2MP Exmor R image sensor which is the same as Sony has used in the RX100 II and the camera is powered by BIONZ X processing engine. The device boasts of 24-200mm Zeiss Vario-Sonnar T Lens with aperture size of f2.8. The camera features P/A/S/M operating modes and ISO settings up to 12800. It offers simple connectivity options to smartphones via Wi-Fi or NFC.

RX10 allows users to record full HD movies at 60p/24p and save photos in JPEG and RAW format.

The device has been priced at Rs. 84,990 and will be available in the market by December end.

Sony claimed the Alpha series cameras are smallest full frame mirrorless cameras in the world. The camera is equipped with advanced imaging features and it runs on Bionz X processor, bright XGA OLED Tru-finder, full HD video recording, Wi-Fi and NFC connection.

Alpha 7R
Touted as the world's lightest interchangeable lens full-frame camera, the device weighs 406 gram (body only) and has 35mm full frame sensor with 36.4 megapixel that allows 14-bit RAW recording. It also has a fast AF optimized for full-frame sensor, direct access interface for fast, natural shooting control. The camera can be connected to the smartphones through Wi-Fi or NFC.

Alpha 7R is compatible with Sony E-mount and full frame lenses.

Alpha 7
This camera weighs 416 gram (body only) and has 24.3MP resolution that allows 14-bit RAW recording. It f eatures Fast Hybrid AF with phase-detection that offers DSLR-like speed. It also has a fast intelligent AF optimized for full-frame sensor, direct access interface for fast, natural shooting and connects to smartphones via Wi-Fi or NFC.

The device is compatible with Sony E-mount and full frame lenses. One 28-70mm (SEL2870) full-frame lens has been included.

Alpha 7R will be available in the market for Rs 1,24,990 and Alpha 7 for Rs 94,990 by December end.

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