Nokia takes potshots at iPhone 5 in Lumia ad - Times of India

NEW DELHI: Finnish smartphone giant Nokia has once again taken a jibe at dominant rival Apple in an advertisement for its new smartphone. The latest Lumia 925 ad shows the protagonist walking around at night where he encounters zombies, who have been apparently transformed into the undead due the extra-bright LED flash of the iPhone 5. The red-eye effect, associated with low light conditions, is visible in all the zombies. The iPhone 5 shown in the video is easy to recognize, even though the trademark Apple logo has been omitted. Nokia has created this advertisement in order to highlight the powerful camera of Lumia 925. Towards the end of the video, the ad says "The best pictures in any light, even without flash," in a bid to emphasize that the Lumia 925 camera is supe rior to the one in iPhone 5. This is not the first time Nokia has made fun of Apple though an advertisement. Last year, the company released an ad showing that iPhone users have to contend with only black and white colour options for their smartphone, whereas Lumia buyers can opt for multiple hues. Apple is not the only rival that Nokia has poked fun at either. The Finnish giant earlier this week posted a meme on its Conversations blog, where it took a jibe at the hefty size of Samsung Galaxy S4 zoom. Last year, before the launch of Lumia 920, it tweeted, "Samsung take note, next generation Lumia coming soon." Nokia did not even spare BlackBerry when the Canadian titan launched its Z10 and Q10 smartphones. It tweeted that Lumia 920 is the best smartphone for corporate users, even though BlackBerry phones have traditionally been favoured by the segment. via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFGDbZj37711VFtGVpVcJOFP0VCrg&url=http://timesofindia.indiatimes.com/tech/tech-news/hardware/Nokia-takes-potshots-at-iPhone-5-in-Lumia-ad/articleshow/20715319.cms

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