Priced upwards of Rs8.78 lakh, Nissan hopes to lift demand for Evalia with the new version. Photo: AFP
Mumbai: Nissan Motor India Pvt Ltd launched a refreshed version of the multi-purpose vehicle (MPV) Evalia in Mumbai on Tuesday, a year after the local arm of the Japanese carmaker launched the original in India.
Priced upwards of Rs8.78 lakh, Nissan hopes to lift demand for the model with the new version.
Since its launch in September, Evalia's monthly sales have been averaging 200 to 300 units a month. Faced with the tepid response, Nissan added new features to attract customers including a rear de-fogger, a 2-din audio system, sliding Euro windows on the middle row and captain seats.
Kenichiro Yomura, president Nissan India operations, conceded that, unlike other emerging markets like Indonesia, where the model has been a great success, there have been few takers for the boxy-looking MPV in India.
"The sales have not been up to the expectations," he said attributing it to its shape and adding: "It takes time to be accepted."
Nissan sells the Micra hatchback and the Terrano sports utility vehicle among other models in India. It plans to introduce the Datsun range of models next year. In the first six months of the current fiscal year Nissan's domestic sales dropped 43% to 12,343 units, according to Society of Indian Automobile Manufacturers or Siam.
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