AP BlackBerry has slashed the price of its Z10 smartphone from Rs 43,490 to Rs 29,990 in India. File photo
BlackBerry, saddled with a huge inventory of recently launched touch screen phones, has slashed the price of its Z10 smartphone from Rs 43,490 to Rs 29,990 in India. The company said it is a limited period festive offer.
"We continue to leverage festive season with relevant product and services promotions. BlackBerry 10 platform offers a new and unique mobile communication experience and at Rs.29,990 the BlackBerry Z10 smartphone is uniquely positioned to change the way in which our customers view mobile technology," said Sunil Lalvani - Managing Director India for BlackBerry.
Last week Blackberry said it would write down $960 million in inventory of touch screen phones which remained unsold. Meanwhile, the company is being acquired by Fairfax Financial Holding in a $4.7 billion deal.
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