Facebook reassures adland: We've got s**tloads of users - Register

Free whitepaper : Supercharge your infrastructure Facebook has been defending its user metrics after some recent market reports unfavourably suggested that fatigue had set in for some of the 1.15 billion folk accessing the free content ad network. A representative at the company emailed its advertising partners – Facebook's real customers – to reassure them that user engagement was continuing to look healthy. The Mark Zuckerberg-run outfit said that it had 101 million "daily" active US mobile users in June. During the same month, Facebook said it had 142 million active mobile visitors altogether in the US. As for the web-based version of Facebook, it pulled in 128 million active daily users in the US and 179 million monthly active users. The company, which considers the UK to be a very important market, also offered a breakdown of user engagement in Blighty in June this year. It said that its daily mobile active users in the UK stood at 20 million, while Facebook's daily web users in Blighty reached 24 million. In total, Zuck's crew reported that 26 million people had accessed Facebook at least once during the month of June on a mobile device. To put all of this into perspective, the UK population currently stands at 62.7 million. For Zuck and his ad chums, that's an awful lot of bums on chairs. ® Win Spectre Laptop with HP and The Register via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEDUff87HkkQK1OyWuamcY5dNBzIQ&url=http://www.theregister.co.uk/2013/08/14/facebook_tries_to_excite_admen_with_user_metrics/

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