Thursday, 20 June 2013

Idea Cellular slashes 2G data rates by 90 per cent in 8 circles - Business Today

  
BT Online Bureau    New Delhi   Last Updated: June 20, 2013  | 00:00 IST

Idea slashes 2G data rates in 8 circles

Idea Cellular has slashed its 2G data plan tariff by 90 per cent across eight circles. The new rates will be applicable from July 1.

Idea said its users can now access data for just 2 paise per 10 kilobytes, which is a 90 per cent reduction in the existing tariff of 2 paise per kilobytes.

Subscribers of the telecom service provider in the eight circles of Tamil Nadu & Chennai, Karnataka, Kolkata, West Bengal, Assam, North East, Bihar, and Odisha will benefit from the revised data tariff on both - prepaid and postpaid 2G plans.

"Idea has continuously focused at growing data penetration in tier II & III markets. These eight circles comprise of one-third of the total mobile users in India, with a large number of users waiting to board the mobile broadband wagon. Availability of data at such affordable rates will usher in a new wave of mobile data growth in the country," Ambrish Jain, deputy managing director, Idea Cellular said.

The company is the third telecom service provider to cut data rates after Vodafone and Airtel.

Idea Cellular said the new data rate will be automatically implemented for all Idea 2G postpaid subscribers in these markets, from July 1.

Idea prepaid users can avail the new rates with a nominal value recharge priced between Rs 5-10 and will be applicable for a period of 90 days from the date of activation.

With inputs from IANS



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