Facebook Home Could Thrive on Android - eWeek - eWeek

NEWS ANALYSIS: Facebook Home is reportedly already popular on Android's Google Play marketplace. That's not surprising considering the feature set that's built into it. Facebook Home is what the world's largest social network believes will become the go-to platform for Android users who want to get more from the operating system they're currently running on their handset.In fact, Facebook is so excited about Home that the company has made it a central component in its mobile plans for the next few years. Facebook is counting on the platform to grow by leaps and bounds as more people try it out and see how useful it is at accessing and using Facebook.It might be difficult to argue with Facebook. According to one report, Home was downloaded more than 500,000 times in its first few days of availability in the Google Play marketplace.As of this writing, it's one of the most popular downloads in that store. Furthermore, the reviews from users are quite good, indicati ng that during the next several months, as Facebook improves its service, the Home platform will continue to grow rapidly on the Android platform. Simply put, Facebook Home, the social network's Android experience, might just thrive on the mobile operating system. Read on to find out why. 1. It's already popularAccording to some reports, Facebook Home has already reached 500,000 downloads. What's more, the platform has quickly become one of the most popular downloads in the Google Play marketplace. If Facebook Home can generate that kind of interest when it's first launching and only supports a few devices, what can happen over time when more handsets can accept its feature set?Want perhaps the best reason Facebook Home will thrive on Android? It won't take a large percentage of Facebook's users to actually use the platform for it to be a big success. Facebook claims that it has more than 1 billion users globally. If the company gets just 10 percent of its users to sign up for Home, that'll mean 100 million people are using the platform.3. People love interactionFacebook Home will be successful on Android because mobile users have proven that they love interaction. Facebook Home is designed to deliver interaction in several ways, including through chatting and messaging. Mobile users are addicted to interacting with others through mobile apps. To have that enabled across the entire operating system is something that should attract quite a few people.4. It changes the Android experience for the betterAndroid is a fine operating system with a lot of great features. However, it's not as easily integrated with social networks as some users would like. With Facebook Home, that's no longer a problem. Facebook Home makes access to social networking much easier than on any other platform. And that matters quite a b it. via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEXE-vQ9xmxmxeBqrxO3DfseicVNg&url=http://www.eweek.com/mobile/facebook-home-could-thrive-on-android/

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