After scooping up massive portions of mobile phone and consumer durables space, Samsung is now eyeing the enterprise technology market — which is about the needs of corporates for servers, etc. The company, which has been playing its part in the space, has formalised a vertical to focus on the opportunities in the segment. "Enterprise will be the next evolution from Samsung perspective. We are planning to get about 10% of our revenues in the southwest Asia market from the enterprise segment this year and globally, we would get about a quarter of the revenues from this segment by 2020," Uday Bhat, Samsung's vice-president, IT business, said. Speaking at the 2013 Samsung Forum in Hyderabad, he said that the company has always been catering to the needs of the enterprise segment though it has been happening through various verticals of the company. "Over the last five quarters, we have been building the enterprise division. The ecosystem for enterprise business has become available from January this year. For the first time, it is a separate entity though it actually cuts across all our existing verticals for offering hardware, software, solutions and other solutions," he explained. With enterprises too moving into a bring-your-own-device era, the company with a wide range of devices and the back-end solutions too is keen on getting its pie in the segment. "We are getting into technologies like healthcare and medical, which are typically non consumers. This gives us the whole window of opportunity across the enterprise spectrum. That is a huge market that we are targeting it. We don't necessarily provide what exists today. We are giving to customers what they want without trying to replicate what others are already doing. By the way, we are already present in the enterprise space from our printing solutions, medical solutions, etc," Bhat said. The company is rolling out the Samsung Technology Enterprise Programme, which is said to be having the potential to help enterprises gain business. Education, healthcare, hospitality, retail and financial sector are believed to be some of the sectors the company would focus for making forays into the enterprise sector. Meanwhile, Samsung has unveiled several products and technologies it would bring to market in 2013. Apart from an improved range of televisions, the company has also announced its plans to introduce a new range of refrigerators, notebooks, tablet, home theater and washing machines. "In the television market, big screen TVs are growing rapidly. There is rising demand for 60-inch and above TV sets that too with advanced technological features. There is also a growing demand for companion devices like tablets and mobiles as second screens. We are ready to cater to the changing market demand," Atul Jain, vice-president, consumer electronics, said. ![]() via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNE-JYEMDPJeFC1oy1tfGErXqK4QPQ&url=http://www.dnaindia.com/money/report_samsung-to-shake-up-enterprise-it_1806297 | |||
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Friday, 1 March 2013
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