Lenovo enters smartphone market with RCom - Business Standard

		Lenovo enters smartphone market with RCom BS Reporter / New Delhi Feb 01, 2013, 00:20 IST Chinese PC major Lenovo on Thursday announced entry into the rising smartphone market of India, in partnership with dual-technology carrier Reliance Communications (RCom). The handset that works on both GSM and CDMA technology platform simultaneously will be priced below Rs 8,000. The China-made co-branded handset will be made available in market by March-end.   Also Read   - Markets fall on F&O expiry, financials tumble - Govt keen on connecting tier II & III cities through low-cost, non frills airports - Godrej Consumer: Pressure on profitability unlikely to ease soon - World Bank to submit report on Odisha mining sector - MRPL Q3 net loss at Rs 360 cr More Lenovo, which ventured into the smartphone segment two years before, has so far focused on the Chinese market. "We have plans to launch six more co-branded smartphones and CDMA tablets in India within the next six months," said Gurdeep Singh, president & CEO (wireless business), RCom. The handset will be bundled with RCom services, while consumers will be given the option to use both CDMA and GSM services simultaneously. "The device has in-built capability to switch between CDMA and GSM networks during a call or a data session, if one of the networks loses the signal. This would benefit the consumers and reduce call drops," Singh said. While the handset will be locked for the CDMA network with RCom, the GSM would be kept open and consumers can avail service of any other operator if they wish to. The device will be sold across 2,500 retail stores of Reliance and 1,000 company-owned stores of Lenovo. "India's smart phone market is booming and predicted to grow even faster in the coming years. We expect CDMA/GSM to drive market expansion both in terms of volume and in terms of technology and service innovation. Our partnership with RCom offers Indian consumers more and better choices," said Liu Jun, Senior Vice President, Lenovo Group. During 2012, about 16 million smart phones were sold in India, and the market is projected to double in 2013. Currently, about 80 per cent of the market is dominated by Samsung and Nokia. RCom will offer special data plans and voice tariff with the co-branded smart phone. The operator also has plans to offer "all share" data plans where customers can pool their data into one account and use upto six devices across smartphones and tablets. Meanwhile, Singh said that RCom would lower focus on the "voice only" subscribers and would proactively migrate them to its GSM network. CDMA will be kept only for data users, he added. New Ipad Application :Business Standard's all new IPad App Click here to download for free Other Stories      - Markets fall on F&O expiry, financials tumble - Govt keen on connecting tier II & III cities through low-cost, non frills airports - Godrej Consumer: Pressure on profitability unlikely to ease soon - World Bank to submit report on Odisha mining sector - MRPL Q3 net loss at Rs 360 cr Tags : Lenovo | Reliance Communications | GSM | CDMA | Gurdeep Singh |   Read Business news in  Advertisements -  Make your trip little bit more special by flying premium economy. -  Open a Sharekhan Online Trading and a Demat Account for FREE! -  Deploy Applications on-premises or in the Cloud. Learn More. -  Up to 20% Off on Diamond Jewellery. Buy now. -  Relax and enjoy breakfast & internet in great destinations -  Luxurious apartments in Kondhwa at Rs 70 Lac onwards -  Markets Reports on Every Trading Day. Click here to know more -  Stay at the most Ideal business hotel in nashik. Book now -  Win an enrollment fee waiver worth up to US $ 530! Sign Up. -  Trust is the beginning of everything. Click here to know more -  Creating Sustainable Homes, Cities and Happiness! Click here -  Fly to Britain with a touch of British flair From INR 51079. Click here	via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFUqhdjkDA3lGK7aBWObF_yL_y_ww&url=http://www.business-standard.com/india/news/lenovo-enters-smartphone-marketrcom/500695/
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