The Android Jellybean operating system based-device is powered by a 1.3 GHz dual core processor, 4GB ROM and 512 MB RAM (expandable memory up to 32 GB), Micromax said in a statement.
The smartphone features a 5 MP AF rear camera, 0.3 MP front camera, 2500 mAh battery and comes preloaded with M! Doodle, Bigflix, M!live, Getit, Kingsoft Office and Opera apps.
Using the M!Doodle application, users can doodle chats, animate, scribble smileys and write text over clicked pictures.
"At Micromax, we have always aimed to offer something new and different with every product launch with affordable innovation being our core DNA," Micromax CMO Shubhodip Pal said.
The Canvas Doodle 3 further reinforces Micromax's commitment to empower consumers with larger screen to help them express their imagination in a more creative way like never before, he added.
"With our foray in Russia and SAARC countries, we have charted a successful journey to become the 1st Indian hardware brand to go global. Our intentions are clearly to take Micromax to key international markets and further pursue our innovation story," he said.
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