Samsung on Friday announced a new music streaming service called Milk, which according to the company is 'the next big thing in music'. This new radio service is free to download, with no ads, and doesn't require users to log in.
"Milk introduces a fresh approach to music that reflects our innovation leadership and our focus on creating best-in-class consumer experiences," said Gregory Lee, president and CEO of Samsung Telecommunications America and Samsung Electronics North America Headquarters. "We're offering consumers amazing, rich music experiences built around what matters most to them and their lifestyle."
To develop the service, Samsung worked with popular radio service Slacker-that boasts of a database of 10 million songs and is an ad based service. Milk will launch with some 200 radio stations and 13 million songs on tap.
The design has a classic analog radio look with circular dials which you can slide with your finger to tune-in to music. The service allows users to customize stations based on artist or genres and also functions as a jukebox. The interface design of Milk is such that it easy to find a range of genres and songs, Tsui said.
Milk maintains a history of songs played for users to look up and in future the app will be able to cache a station for hours of offline music playback, Tsui said.
Samsung's new music streaming service will compete with other ad-supported free music streaming services such as Pandora and Spotify. It is aimed at competing with Apple's iTunes Radio service, which is available for free with ads and ad-free for US$24.99. Tsui said that the company is also toying with the idea of providing an option to buy music.
Milk is available through the Google Play store and will initially work for the Galaxy S III and S4, the Galaxy Note II and Note 3, the Galaxy Mega, the Galaxy S4 Mini across all carrier and retail channels. Galaxy S5 will also be added when it is ready for launch in April.
Samsung is also looking at extending its use to other mobile services as well, according to Daren Tsui, vice president of music at Samsung Media Solutions. The streaming app works with the AllShare feature, which allows streaming of music to TV sets and other Samsung devices.
The service will initially be available only in the U.S. and will be expanded worldwide at a later date.
You can check the official website by clicking here.
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