Google India is all set to host a two-day Hackathon and workshop event in Bangalore later this week. The event which lays emphasis on designing and creating Android applications in native Indian languages will take place this Friday and on February 22.
As part of the event, Google says that around 100 Indian developers will be participating to create apps meant for those who cannot speak or read English. The hackathon is open to both amateur and professional developers and is yet another initiative by the India unit of Google to make smartphones more attractive to the general population as well as getting more users to come online. "The next 300 million Internet users in India won't use English. That's why we're working on enabling the Internet in Indian languages, which is the key to driving growth," Rajan Anandan, Google India MD said in a press statement announcing the initiative.
He continued: "We are seeing great interest from users in small towns across India, because people are becoming aware of the value of the Internet even in small towns and villages. This Hackathon will help organisations prepare for the coming growth in the Indian language Internet." Google will host workshops covering the technical process of enabling apps in Indian languages and will also go over the monetisation potential as well as different revenue models available to app makers.
The workshop will also involve developers who already have an app on Android, but who wish to add additional language options. Google will talk about the business aspects of enabling existing Android apps in multiple languages and how it could help increase the scope and monetisation potential.
As we have seen in the past, there's quite a lot of interest in creating software and apps in India's many languages. Earlier, we have seen an Assamese clone for Microsoft's word processing software, and early last year Google added support for six regional Indian languages in Gmail. Google also added native support for Hindi in Android from the 4.3 version of Jelly Bean, and added support for the language in HandWrite, so Google has had Indian users in mind for quite some time.
Android apps hackathon, Android apps in Indian languages, Google Hackathon, hackathon
via Technology - Google News http://ift.tt/1cZjmta
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