Published: Wednesday, January 15, 2014
Updated: Wednesday, January 15, 2014 10:01
I know what you want — hot new technology with all the goodies and gadgets you can get your hands on. Am I right? I knew it. Well why not attend the Consumer Electronics Show? Hosted in Las Vegas, it is the largest showcase of electronic goods in the world. Held at one of the world's largest convention centers, it covers 3,200,000 square feet and has more than 150,000 rooms. Even though the show has that much space, it still overflows to other hotels and restaurants around the convention center Consumer Electronics are the jumping point for a lot of new products such has the Xbox One, PS4, and curved TVs that are so big they take a power plant to run. Every year, there is always something bigger and better at the Electronics Show; the possibilities are endless. So, why am I not allowed to go.
Now, this show is not for the general public. This is primarily because between its large size and the amount of press who attend, there just is not enough room for people to get there. The 150,000 people attending the show are all from inside the industry of electronics. In other words, this show is for the people who actually have the money to spend — not poor college kids looking for free stuff. The show lasts an entire week, full of press conferences, televised exhibits and guest speakers, so there is always something to do. That is, if you can even find the booth you're looking for in that large of a showroom.
The great thing about the Consumer Electronics Show is the fact that it draws both national and international attention. This is not just an American event, but rather a stage for tech companies from all over the globe. A start up business that invests every last dollar they have in going to the expo has the chance of striking a deal with any of the hundreds of companies in attendance. At the 2013 show, Eureka Park exhibits allowed them to grow 50 percent in the tech-health market. That is growth that any business owner would love to see. This stage is also great for companies that need an extra push to get their name out to the international market, or brush the dust off and flex their "muscles," technologically speaking.
I am always excited about the show. However, I asked myself, "why not let the public in to attend this show and let the excitement of the people fuel the shows publicity?" This show's highlights how many companies out there grow and make products for you and me every day. I think that the exclusivity should be reduced. The door to the show should be swung wide open, not cracked for a few thousand priviliged people. One group should be able to go and explore one day — perhaps as a soft opening. Then, the next day would be another group. The vendors and press would have the ability to gain the public's reactions at the moment of the unveiling and not days later from social media. Now, I understand why they limit the exposure. For instance, the tech-health industry is something I know nothing about. Therefore I would just be taking up space from someone who actually could use the information better. But it sure would be nice if everyone got an equal shot at the upcoming gear.
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