Apple is losing ground in the global smartphone market despite record sales of the iPhone, according to research.
A report from Strategy Analytics released on Tuesday put Apple's share of worldwide smartphone sales in the third quarter of the year at 13.4pc, compared to 15.6pc a year ago. This came despite it selling 33.8m iPhones in the quarter, a 26pc rise on the same quarter a year ago.
Although Apple has grown sales, it has a relatively low share in emerging markets, where cheaper smartphones have boomed in popularity.
The company has been under pressure to release a cheaper version of the iPhone to target China, but disappointed some investors last month by releasing the plastic iPhone 5c at a relatively dear price point.
Chief executive Tim Cook has said he is unwilling to release an inferior product at low cost. "We're winning with our products in all the ways that are most important to us," he said last night.
In comparison, Samsung grew its share of the market from 32.9pc to 35.2pc, with shipments up 55pc year-on-year to 88.4m. The Korean giant has continued to expand its market share since overtaking Apple as the world's biggest smartphone seller two years ago.
China's Huawei was the third-biggest player with 12.7m sales, followed by LG and Lenovo. Total smartphone shipments were up 45pc year-on-year to 251.4m, evidence of the rapid growth in demand in emerging markets.
via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGV4-HbCqcXxaixjCDu3y74ovqMmw&url=http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/electronics/10411056/Apples-slice-of-market-shrinks-despite-sales-growth.html
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