Airtel Re 1 Entertainment store may generate billions in the days to come - Northern Voices Online

Airtel Re 1 Entertainment store may generate billions in the days to come. Following a thumping success Bharti Airtel received with its highly publicized Rs 1 video download, the carrier has now launched an exclusive Rs 1 store for the entertainment. The users can download mobile content related to music, videos, games and photos along with browsing the internet. The campaign that was first rolled out in April this year and featured video downloads in the first phase was conceptualised with an aim to provide affordable and simple data services to the customers and encouraging the mobile internet experience among masses. To make the store a success, the company has launched high-decibel campaign comprising of 4 TV commercials that would be promoting the 'Rs 1 Entertainment Store' through TV campaign and outdoor and digital promotions.  To know more about the 'Rs 1 Entertainment Store', the Airtel customers can call 56789 from their Airtel mobile phones. In a statement issued here, the company said: "The entertainment store is compatible with over 5,500 mobile devices including feature phones."Virtual Re 1 Entertainment Store offers a wide range of exciting mobile content (including music, videos, games and photos) and Internet browsing offers all at Re 1 only." The users after subscribing to the store can download 3,00,000 + video games, songs, photos in various languages, genres as per the features in the device. The internet browsing at Rs 1 include access to Facebook, Yahoomail, twitter and much more. The company is offering one day special customized mobile internet packs with 3 Mb of data bundled. Shortlink: Posted by admin on August 17, 2013. Filed under Business. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed. via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNG_k66Y2AoKwVDHwMJc_oRvFTkCsg&url=http://nvonews.com/2013/08/17/airtel-re-1-entertainment-store-may-generate-billions-in-the-days-to-come/

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