It's raining new launches and upgrades in Motown these days. In an effort to create excitement in the market, car companies are rolling out new launches, upgrades, limited edition offers or even marketing and finance programmes ahead of the festival season. The latest to join the bandwagon is German marque Volkswagen which has launched a 'fully loaded' offer for its volume carlines the
Polo and Vento on Monday.
As part of the offer, a potential buyer can now own the Polo and the Vento immediately by paying 20% of the price and the remaining amount in a period of 36 months with an EMI of Rs 9,999 for the Polo and Rs 14,699 for the Vento. Customers can avail car finance, annual maintenance contract, free benefits including insurance, extended warranty and road side assistance for 3 years in a single EMI, the company annou nced in a statement. The offer will be valid for Polo and Vento bookings from July 8 till 25, 2013. As part of the offer, the Polo and Vento will come equipped with the advanced 2 DIN RCD 320 music system with Bluetooth, USB, Aux in and SD card reader.
The auto industry, which is battling the worst slowdown in a decade, has been trying new marketing efforts to kick start demand. While new launches like the Ford Ecosport, Honda Amaze or the Mercedes Benz A Class have created positive buzz others are introducing upgrades or variants with an eye to increasing footfalls. With the rupee witnessing a free fall, car companies are eyeing the priceline anxiously. In a market that's not cruising in top gear, price hikes are tricky affairs and the best way to get better margins is through new upgrades, launches or special marketing efforts.
Traditionally August-September are good months for the auto industry particularly if the monsoon turns out to be good. Given that this year the rain gods have been kind, agri income should help boost car sales, say analysts.
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