TV at Rs 27 lakh: Companies look to develop ultra HD segment in India - Indian Express

PTI : New Delhi, Sun Jul 07 2013, 14:38 hrs Manufacturers are clear that they will be catering to a select set of customers with UHD products. (AP) A television priced at Rs 27 lakh? Yes. Manufacturers like Sony, Samsung and LG believe India is ready to be developed as a market for high-end ultra high definition (UHD) sets with demand for bigger screen sizes expected to grow. Recently these companies have introduced their range of UHD televisions which are priced between Rs 17 lakh and Rs 27 lakh with screen sizes of 84 inches and 85 inches, hoping that they would be able to create a niche segment and get more margins from these high-end products. "Now, customer demands for even bigger screen sizes, upwards of 55 inch. For these kinds of large screen sizes, HD is actually not good enough to experience the best picture quality," Sony India General Manager, Marketing Tadato Kimura said. Therefore, it was inevitable to create a better technology to cater to this kind of demand and to complete the large screen experience (with UHD technology), he added. The manufacturers are clear that they will be catering to a select set of customers with the UHD products, which have been also launched worldwide only recently. "Ultra HD TVs are a niche segment....In our opinion, the customer of ultra HD TVs is a pioneer who understands the technology, and seeks the unique experience the product delivers," LG India Marketing Head-Home Entertainment Rishi Tandon said. Expressing similar sentiments, Samsung India Senior VP-Consumer Electronics Atul Jain said: "It is a new technology which is being introduced in the Indian and the global markets. So in many ways, we are creating the market in India at this moment." The UHD TVs have better pixel resolution quality, four times than normal HD TVs, with richer and more saturated colors in much bigger screen size, although they are priced at a premium. At present the biggest screen size that Sony and LG sell in normal HD TVs is 65 inch 3D TVs in the price range of Rs 3.60 lakh to Rs 3.75 lakh. Samsung offers up to 75 inch HD TV for Rs 7.50 lakh. ... contd. ALSO READ Shopping through smartphones on the rise: study Milky Way crashed into Andromeda 10 billion years ago? Yahoo! Hack India to be held in Hyderabad Japan to launch satellites to monitor oceans Please read our terms of use before posting comments TERMS OF USE: The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s). via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHAMg3zAhIPbs8LK6092zEYzWMtSg&url=http://www.indianexpress.com/news/tv-at-rs-27-lakh-companies-look-to-develop-ultra-hd-segment-in-india/1138719/

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