Microsoft has quietly cut the price of its entry-level Surface tablet computer by some 30 percent, after surveys indicating sluggish sales. The Surface RT tablet was being sold for as low as $349 for US customers on the Microsoft website on Monday, down from the introductory price last year of $499. The move comes amid a price war for tablets and a flood of new devices on the market. Amazon has slashed prices of its Kindle HD tablets to as low as $169 in the US and 139 pounds in Britain, while Barnes & Noble has cut the price of its Nook to as low as $129, and has announced plans to outsource production of its tablets. Microsoft introduced its Surface last year at a premium price, promoting the device as a substitute for a personal computer with an attachable keyboard. But a survey by the research firm IDC estimated the company sold just 900,000 units in the first quarter, in a global market of some 49 million. Microsoft previously cut the price of the Surface as low as $199 for education buyers. ![]() via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGaMZcFyorVy9XU1rgFcLSM85kMLg&url=http://www.hindustantimes.com/technology/PersonalTech-Updates/Microsoft-slashes-price-on-Surface-tablet/SP-Article1-1093179.aspx | |||
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Monday, 15 July 2013
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