Micromax launches Canvas 4 for Rs 17999 - Business Standard

It takes just the blow of a 'flying kiss' to unlock the screen. Home-grown Micromax, which is the second largest smartphone seller in India with a 19.3% market share (according to Cyber Media Research data) just after its Korean rival Samsung that has double the share (40.7%) in the country's smartphone market, on Monday, launched Canvas 4 for Rs 17,999. The device has already received pre-order for 11,500 units before the launch, the company claimed. The five-inch HD touchscreen device, which runs on a 1.2 GHz Quad-crore processor and operates on Android 4.2.1 Jelly Bean OS, brings in the unique feature of unlocking the screen, saying good bye to swiping and sliding, which no other handset maker has introduced to date. The 16GB Canvas 4 that sports full aluminum mid-housing will be available in market by this weekend. It is a dual SIM device with  2000 mAh battery and a 1GB RAM, a 13 mega pixel rear camera with image sensor along with a 5 mega pixel front camera. The first impression of the camera, however, was not impressive. Pictures taken by the rear camera had a lot of grains, both in normal mode and on zoom. But, it worked properly in low light. "We have 24.3% market share in smartphone category as on April 2013. We want to go on top," Micromax Co-founder Rahul Sharma said after launching the latest device. Micromax expects massive demand for its best selling smartphone series — Canvas. Sharma said that the company has sold over a million devices of Canvas series in the last three months. The Canvas series has 10 devices in the range of Rs 6,000 to Rs 18,000. Overall, the company sales stood at 2.2 million a month. "Our consumers have yet again reposed their faith in Micromax with the overwhelming response to the unprecedented pre-booking for Canvas 4 without revealing price or specifications," he added. Micromax, which claimed to have clocked a turnover of Rs 3,100 crore last fiscal, is looking to grow 2.5 times by the end of this financial year. Meanwhile, its home-grown rival, Karbonn has launched 5.5 inch screen handset Titanium S9 for Rs 19,990 before Micromax unveiled Canvas 4.  Karbonn's latest offering also comes with a 13-megapixel rear camera with a LED flash at the back and the front camera unit will have a resolution of 5-megapixel. via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFKe796IbVtgiRVSy1kZGrLTaBnRw&url=http://www.business-standard.com/article/companies/micromax-launches-canvas-4-for-rs-17-999-113070800690_1.html

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