HP aims to re-enter the global smartphone race - Indian Express

PTI : Beijing, Sun Jun 30 2013, 16:24 hrs Technology giant HP is looking at re-entering the smartphone race and is working on launching a new device, which will offer a "differentiated experience" to consumers. Without giving a timeline, HP Senior Director Consumer PC and Media Tablets Asia Pacific Yam Su Yin told PTI that the company is focusing on all segments including tablet PCs, notebook PCs as well as all-in-ones (AIOs). When asked if a smartphone is in the offing, she said: "The answer is yes but I cannot give a timetable. It would be silly if we say no. HP has to be in the game." The company had bet big on the smartphone ecosystem when it purchased Palm for USD 1.2 billion in April 2010 but the webOS-based devices failed to take off. With the likes of Apple and Samsung seeing a strong spurt in sales pushed by smartphones, HP also seems to be seen cashing in on the opportunity. According to IDC, smartphone shipments are expected to grow 32.7 per cent year-on-year reaching 958.8 million units in 2013, up from 722.5 million units shipped last year. It also expects 2013 to mark the first year when smartphone shipments would surpass those of feature phones, accounting for 52.2 per cent of total mobile phone shipments worldwide. Emerging markets are forecast to account for 64.8 per cent of all smartphones shipped during 2013, up from 43.1 per cent in 2010. Once it re-enters the smartphone segment, HP will have to compete with category leaders like Apple and Samsung, which together have more than 50 per cent share of the global smartphone market. Asked if it will be able to make up for the lost time, she said, "Being late you have to create a different set of proposition. There are still things that can be done. Its not late. When HP has a smartphone, it will give a differentiated experience." ... contd. ALSO READ HP aims to re-enter the global smartphone race Acer unveils Iconia W3 tablet at Rs 27,999 Nervous Indian IT industry hopes for changes to US immigration Bill Cyrus Mistry assures TCS AGM on US visa rejection issue Please read our terms of use before posting comments TERMS OF USE: The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s). via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNE8riSHcRfesSLh7CYwJFiQ9sYAkA&url=http://www.indianexpress.com/news/hp-aims-to-reenter-the-global-smartphone-race/1135805/

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