CHENNAI: Scooter market leader Honda Motorcycle & Scooter India (HMSI), which has a 50 per cent share of the automatic scooter segment in India, today launched its first 110cc personal compact scooter offering - Activa-I. The Indian automatic scooter segment can be divided in 3 broad categories - moto scooter, family scooter and personal compact scooter. Till date, Honda was present in only the first 2 categories and with the new Activa-I, it has now entered the personal compact category which contributes almost 25% of automatic scooter sales in India.
In the personal compact category, customers want an automatic scooter for daily commute which is lightweight, compact and easy to handle yet comfortable for both genders. Thus was developed Activa-I which offers features like the combi brake system (which reduces braking distance by 24% compared to conventional brakes), tubeless tyres, maintenance free battery, viscous air filter, comfortable seating postu re and maximum storage space of 18 litres. The compact and lean design is easy to handle in traffic by both male and female riders. At 103kg, its lightweight design ensures fatigue free ride and ease of parking for female riders and high ground clearance of 165mm guarantees joyful riding.
In the looks department too, Activa-I is determinedly unisex with its indicators, front headlight, muffler and tail light in complete synergy with the overall line of looks. The instrument panel provides all information to the rider at a glance. The wide front panel marries rider protection with good aesthetics while the specially designed ergonomic grab rail ensures that rider can put the scooter on stand with 15% less force. The 109 cc 4-stroke air cooled engine comes with the Honda Eco Technology to combine improved combustion, reduced friction and optimized transmission leading to a mileage of 60kmpl, the company said in a statement. The scooter cranks out 5.83kw (8 BHP) power wit h a torque output of 8.74Nm@5500 RPM. Activa-I comes in 4 colours - beige metallic, pearl sunbeam white, alpha red metallic and purple metallic. It's priced at Rs. 44,200 (ex-showroom, Delhi) and will be available for sale across India by end of June 2013.
Said Keita Muramatsu, president & CEO, HMSI: "The automatic scooter segment's contribution to overall two-wheeler sales in India has grown exponentially from 14% in 2009-10 to 21% today - indicating the robust demand in this segment. Propelled by the new third plant near Bangalore which takes Honda's overall capacity to 46 lakh units in FY'13-14, Honda is now ready to enter the personal compact segment with Activa-I, as its next strategic step towards reinforcing its market leadership."
BlackBerry Z10 coming to India on February 25 - IBNLive
0 comments:
Post a Comment