Mercedes S-Class unveiled - Indian Express

Germany's Daimler pulled the covers off its new flagship Mercedes-Benz S-Class luxury saloon, a critical product launch for a company struggling to make a dent in the lead that rivals BMW and Audi enjoy in sales and profit. (Reuters) "Image-wise the S-Class is the vehicle that most personifies Mercedes-Benz. If they get it wrong, it could damage the brand and all the vehicles under it," said Christoph Stuermer, research director at IHS Automotive in Frankfurt. (Reuters) The S-Class has traditionally served as the showcase for Daimler's latest technology, including safety features that Mercedes helped pioneer. The S-Class in 1978 was the first car in the world to offer anti-lock brakes, for example.(Photo: mercedes-benz.com) This employs a battery of sensors, a stereo camera and a proprietary algorithm to lend the vehicle 'eyes' that cover 360 degrees and automatically adjust handling to the street surface. (Photo: mercedes-benz.com) The S-Class represents the technological pinnacle of automotive development at Mercedes-Benz. The new S-Class is the first vehicle in the world capable of identifying bumps in the road in advance and adjusting the suspension to the situation. "We invested massively in the new S-Class ... more Mercedes than an S-Class isn't possible," Zetsche said. (Photo: mercedes-benz.com) The 'BAS PLUS Brake Assist' system with Cross-Traffic Assist is, for the first time, able to identify traffic crossing the vehicle's path as well as pedestrians and accordingly boost the driver's braking performance, while the 'PRE-SAFE® Brake' avoids collisions with autonomous braking intervention at speeds of up to 50 km/h. (Photo: mercedes-benz.com) The new S-Class delights all the senses: a world first, the 'AIR-BALANCE' package with active perfume atomisation offers a new dimension in well-being. (Photo: mercedes-benz.com) via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHF0kbH88l855az-RgmB4DtrezIfw&url=http://www.indianexpress.com/picture-gallery/mercedes-sclass-unveiled/2761-1.html

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