Jolla: The first Sailfish smartphone unveiled - IBNLive

A group of ex-Nokia software developers unveiled its first smartphone, aiming to prove their former employer wrong by making a success of a technology dropped by the Finnish mobile phone maker. The highlight of Jolla's homonymous phone is 'The Other Half'. Though Jolla has not revealed in detail what the Other Half is and does, it hints towards choice of a wide array of backpanels, possibly customisable, for the device. Each backpanel gives the phone and the also its UI a different colour and design. It has LTE (in selected markets) and removable back covers (the Other Half) and also has a microSD slot. The 399 euro phone has a 4.5-inch display, and an 8 megapixel camera. It is powered by a dual-core processor and has 16GB of onboard storage. Another highlight of the Jolla is that it is Android apps compatible, which means that users will be able to run their favourite Android apps in addition to Sailfish apps on their Jolla phone. Jolla is also being positioned as a button-less phone and instead users gestures to navigate. Jolla expects to ship the first phones by the end of 2013. Colours, fonts, tones, profiles, functionalities all can be controlled by switching the back panels. The company said it planned to focus on the Asian market, as a rapid growth in the region's middle class is fuelling demand for smartphones. Jolla was founded by Nokia's former MeeGo software team that was shut down after the company decided to switch to Microsoft's Windows Phone software in 2011. Jolla joins a handful of boutique operating systems such as Ubuntu which together have less than a one-percent presence in the mobile phone market. Start-ups such as Jolla face a tough task breaking into the smartphone market. via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGxdkrQJpfdT6u4Rg-cXRmfkd5gmA&url=http://ibnlive.in.com/photogallery/13507.html

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