Chevrolet Enjoy to take on Maruti Suzuki Ertiga - Business Standard

US-based auto major General Motors, today launched  multi-purpose vehicle "Enjoy" at an aggressive entry price of Rs 5.49 lakh for the petrol variant  (ex-showroom, Delhi) and Rs 6.69 lakh for the diesel variant squarely taking on  Maruti Suzuki's hot selling Ertiga.     The base variants of Chevrolet Enjoy for the petrol and the diesel versions are priced Rs 49,000 and Rs 70,000 cheaper  than Maruti Suzuki Ertiga (tagged between Rs 5.98 lakh and Rs 8.70 lakh). Lowell Paddock, president and managing director, General Motors India, said, "The Enjoy will compete in one of the fastest growing segments in India. We expect that this model will be a success considering its attributes and pricing."  General Motors expects to sell over 3500 units of  Enjoy which is of course still much lower than an average of 6365 units of  Ertiga sold every month.     Enjoy has localization content of 60 per cent compared to Ertiga's localisation of 70 per cent. But Paddock informed that work is on to increase indigenous content to 75 per cent over the next few months. The MPV is based on a platform developed by GM's Chinese partner Shanghai Automotive Industry Corporation (SAIC). The vehicle has been re-engineered and re-designed to meet Indian conditions. While Enjoy scores over rival Ertiga in its cheaper  pricing, industry experts said that the fuel efficiency offered by the vehicle could be a cause of concern for the company. The petrol version of Enjoy delivers fuel economy of 13.7 kmpl as compared to Ertiga's (petrol) 16.02 kmpl. The diesel Enjoy offers mileage of 18.2 kmpl, considerably lower than 20.77 kmpl delivered by the diesel-powered Ertiga. However experts say Enjoy offers more space than the Ertiga, for consumers ready to compromise on mileage a bit.     Deepesh Rathore, managing director at advisory firm IHS Automotive said, "Enjoy is a strong contender to Maruti Suzuki Ertiga. The product has decent styling and better interior space, the pricing is aggressive. But customers do not have as much confidence in the Chevrolet brand in India as Maruti Suzuki does. Maruti cars are more fuel efficient. But what Enjoy looses on fuel effeciency it makes up by price and more space". Interestingly, GM's product intervention comes at a time when Ertiga helped Maruti to show healthy financial numbers on the back of selling over 76,375 units in the last financial year. The utility vehicle segment  constitutes for 21 per cent of total passenger car sales and grew by 52 per cent last financial year even when the total market grew by only 2.15 per cent. As much as 14 per cent of the UV segment sales come from only one model, the  Ertiga which explains why GM wants to be there.     via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGhRuDxqnxwNyL-RM06cDlSLxLZeg&url=http://www.business-standard.com/article/companies/chevrolet-enjoy-to-take-on-maruti-suzuki-ertiga-113050900746_1.html

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