Royal Enfield launches Bullet 500 for Rs 1.53 lakh - Economic Times

MUMBAI: The Bullet 500 comes with a 500 cc carburetted UCE, a powerful torque that offers better and very accessible power, along with several other enhancements such as front disc brakes, electric start and gas filled shock absorbers. In addition, for the first time ever, along with the signature black colour, the new Bullet 500 will also be available in the Forest Green colour. Shaji Koshy, Sr VP sales & marketing, Royal Enfield said, "The Royal Enfield Bullet is the oldest motorcycle in continuous production with a fiercely loyal customer base across the world. While designing the bike for the Indian market, we worked with the preferences of our special Bullet-loving audience here."" The Bullet 500 will be launched in a phased manner across the country. Initially the product will be launched in Punjab, Haryana, Chandigarh, Delhi-NCR and Kerala which have traditionally been the best markets for the Bullet says the company. Despite the slowing down two wheeler market, Royal Enfield continues to buck the trend and has strong demand for its products with waiting period ranging from three to six months depending on the region. However with an all new 1, 50,000 units plant coming up very soon, the company hopes to reduce the waiting time. In FY-13, Royal Enfield posted a growth of over 53.66% by selling over 1,20,500 units, with the new launches like the new Bullet and the Cafe Racer, the company is hopeful of maintaining this growth rate in the coming two years. Synonymous of toughness and dependability, Experts say the Bullet has stayed relevant to successive generations. Its association with the Indian Army since 1955, invokes immense respect and pride amongst all Bullet lovers. The company says, the front disc brakes and new rear gas shock absorbers can help riders deal with any kind of roads comfortably and give more stability to the motorcycle. The 130mm telescopic front suspensions compliment the gas shock absorbers and provide an imposing stance to the bike. A new pillion backrest and an electric start ensure comfort and convenience. The legendary hand-painted tank on the Bullet 500 now adorns new silver decals that add to the motorcycle's majestic appearance. The headlight nacelle has authentic styling and encases powerful 55w headlamps f or great visibility during night riding. Copyright © 2013 Times Internet Limited. All rights reserved. via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNH4yuHchPPAKlkYIBQpBE2sr_leYQ&url=http://economictimes.indiatimes.com/news/news-by-industry/auto/automobiles/royal-enfield-launches-bullet-500-for-rs-1-53-lakh/articleshow/19578703.cms

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