Friday 19 April 2013

Nikon launches Coolpix cameras - The Hindu

Hiroshi Takashina, Managaing Director, Nikon India, with actor Priyanka Chopra, at the launch of Coolpix range of cameras in New Delhi on Friday. Photo: Rajeev Bhatt

Camera manufacturer Nikon expects India's contribution to its global revenue to grow to 5 per cent in the next three years, Nikon India Managing Director Hiroshi Takashina said here on Friday.

During 2012-13, India's contribution stood at about 2 per cent of the global revenue, while it was 1.6 per cent in 2011-12, he added.

"The Indian camera market is growing at a good pace even during the slowdown in economy. We expect that India will contribute 5 per cent of our global revenue by March 2016," Mr. Takashina said. The company was now number two camera maker in India and aimed to be number one in the next three years, he added.

The company, on Friday, introduced a new range of 17 compact 'Coolpix' cameras, priced between Rs.4,990 and Rs.54,950. With the new range, Nikon expects to increase its market share in the segment to 30 per cent this year, up from 27 per cent at present.

"We have 55 per cent market share in digital SLR segment, while it is 27 per cent in compact cameras. For digital SLR, we are looking to maintain the same share, while we expect to increase it to 30 per cent in the compact segment," he told The Hindu.

According to the company, the Indian market for the DSLR segment stands at 2.45 lakh units annually, and it is 27 lakh units for compact cameras.