Tuesday, 2 April 2013

Apple's mea culpa improves relations with Chinese government - CNET

The state-run media said today that the apology has helped "eased the situation" with Apple and the Chinese government.

April 2, 2013 5:41 AM PDT
Apple Store in Shanghai, China.

Apple Store in Shanghai, China.

(Credit: Jay Greene/CNET)

Apple CEO Tim Cook's apology to China over his company's warranty apologies has worked to reduce tension with the Chinese government.

Global Times, a state-run media outlet in China, today wrote that Apple's "apology letter has eased the situation, softening the tense relationship between Apple and the Chinese market," according to Reuters, which was first to report on the statement. The Global Times also said that Apple's apology was "worth respect."

Tim Cook issued an apology note yesterday, saying his company was sorry for the lack of communication on its warranty policies. Cook also promised a new repair policy for the iPhone 4 and iPhone 4S, new explanation pages to make it clearer what's covered under its warranty and what's not, and more training and policing of Apple Authorized Service Providers doing repairs.

Apple had been facing criticism for weeks over its warranties. State-run media outlets were targeting the company over its warranty policies, but Apple had argued that it was following all local laws and regulations. After Apple declined to be interviewed by state-run media, however, the company was called arrogant and speculation rose that the country's commerce watchdog, the State Administration for Industry and Commerce, might move in.

For now, though, it appears the apology and promises of fixes have addressed China's concerns. They also underscore just how important China has become to Apple -- the company has consistently said it's the second-largest market for its business -- and how powerful the Chinese government is.



via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEVZdLhjzI9ofuXoqWHBidl5Z_Wtg&url=http://news.cnet.com/8301-13579_3-57577434-37/apples-mea-culpa-improves-relations-with-chinese-government/




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