Amaze: Honda's game-changer - Indian Express

Roudra Bhattacharya : Sat Apr 06 2013, 09:52 hrs If Honda does not make pricing mistake it made with Jazz initially, there is no reason why Amaze should not do well. If Honda does not make the pricing mistake it made with the Jazz initially and is able to produce enough units, there is no reason why the Amaze should not do well Whenever one is really looking forward to something, Murphy's law invariably comes into play—"Anything that can go wrong, will go wrong". So, though I was nervously excited when I went to Goa to test drive Honda's first diesel car in India—the Amaze (before the official launch on April 11)—I chose to remind myself that Honda had its task cut out, but could it get everything right? Merely being a good product was not enough since the Amaze is easily two years late in a market flooded with diesel cars, and it has to disrupt the entry sedan market by improving over the top-selling Maruti Suzuki Swift Dzire on all fronts. Given that the Dzire already ticked all the right boxes in terms of fuel efficiency, space and price, things definitely did not look encouraging. Could Honda, a brand with a premium image and known for its design talent and smooth petrol engines, take the challenge to the diesel car market as well? In justifying a name like the 'Amaze', the Japanese carmaker had admittedly set a high target for itself. But going by what we know of Honda cars, and the no-nonsense Japanese attitude to life, I had a gut feeling that Honda would do everything to live up to the task even if it takes ages to launch. In most ways, I was glad that I got it right. ... contd. Please read our terms of use before posting comments TERMS OF USE: The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s). via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFqz2ZClfP6mHDw4Hnb7-udFTyOuA&url=http://www.indianexpress.com/news/amaze-hondas-gamechanger/1098254/

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