Inside Scoop: Facebook revamps News Feed

Created: 03/07/2013

Video description: How will the newly redesigned News Feed affect your Facebook experience, and what motivated the social-media giant to make the changes? Sumi Das talks to CNET's Donna Tam, who attended Thursday's event at Facebook headquarters in Menlo Park, Calif.

Inside Scoop: Facebook revamps News Feed Video Transcript

Bloated look and insights and Simi and joining me as Donna -- staff writer for CNET thanks for being the -- So what changes are -- of FaceBook and you were at an event today were they were announced. That doesn't just a second effort to find out about the -- -- -- like. Yeah well there's a whole bunch of course any -- up nicely and these equity partners -- and I think I've heard from some folks have been the other presents -- Announcement that casters that actually it was less people and maybe it's because we all kind of like heard rumors about what was going on in -- Plus everyone knows like you know the needs it -- it is -- -- -- it definitely. Margaret's urge people were like it's gonna be a phone it's gonna be happy -- this time we knew it was gonna be about. His speed -- okay -- over the announcements that remain but it changes that are so basically. News feed is down and have a context specific needs which means that you can achieve what had to feed you -- -- -- so t hat could be off photos. Or all like music related posts which includes music your friends are listening to through other apps. Or like musicians that you follow -- like on FaceBook or bands that you like and then they'll have their posts rise up and its music. So you can do that there's also stuff for. Different feeds that existed before Olympic Games only feed and close friends -- but now it's all like in one place and -- basically they've. They've done a lot to the design in terms of making it lets -- They say that in half that of taking the desktop and trying to make that that I'm you know it replicate that expert from mobile into the mobile version. And are trying can't make duplicate that Ryan desktop. Right because they find it to be. Aversion like faster navigation -- -- because there's constraints. Speaks. And so because it's a constraint -- they were able to like. Think of ways to -- make. Things functions still with a little MySpace and -- they felt like that was appropriate for desktop because it makes so that the images from that and in the visual element. It isn't as much -- and it's just. Right so -- let's talk about that because they did talk about pallets and UH well they mentioned interest a couple of times they mentioned photos a couple of times. What they didn't mention is much of this little company that they -- -- me. I tell what happened there but they -- definitely after the presentation over and human -- and asked him about equivalent to about the treatment that -- can -- and Mark Zuckerberg you know. And -- it in Japan is there is can be treated like any other third party app but they have -- contrast public interest you know -- is gonna get -- came up play. And big -- photos. As in Japan. But I think that was his emphasis like they can repeating over and over and how all the content -- the -- all the content look at this like new burst of just just you -- of like. Visuals. And like highlighting the elements that are i mportant to that kind of contact ray. I mean it makes sense you know people like formats that are cleaner and easier to read -- -- But they really making changes. Well I think. When you ask the people face but they'll say you know this is about and can bring a better experience -- users. And making it easier for them to find the content they want a fine I think in the -- they also talk about how they note and realize it's -- pampering market. -- people if -- also have people spending more time expect. So because they're gonna be looking to gain deeper dive -- things and and spending time from different time on different feeds and you know is -- puzzlement and my time. Appetizers -- -- love this because it can mean bigger at -- well though. FaceBook is very big making sure that ads are a seamless part of the whole -- -- -- And -- -- found that built those letters that put inside the news feed. Doesn't make more money and -- my attention the ones who right hand side where they can just pop -- there -- -- so. In the end this all mean that advertisers look at the makes treatment on their app and get bigger pictures taken my emphasis on their main X you know and so people. Again can see that would and then he's being abused its at this there. You know looking app and one of one of the content sent -- -- -- providers. And that testing him. And could it be also mean there has been some talk that they're sort of going after twitters business -- with this news will be revamped to. I think people have seen and the similarities and that you know in the past when they've talked about like how they do these things there's a filters and -- them. There's a way of filtering out -- -- -- more relevant for you people have been upset about. You know react to you people reacted in negatively impact in some ways because they're thinking that they -- to be able to control what content they see and I haven't algorithm to it for them. So we have -- Twitter which is ki nd of throws everything out there. From all the feeds you follow that you know this is the way for for -- to replicate -- -- yet. -- and -- gonna be -- so not everybody's gonna get it elements. They're gonna test it out get feedback and then gradually. -- get it to all of their users connect our right Donna thank you so much. For -- -- I'd say thanks for watching.

Techno Hub

Thursday, 7 March 2013

Inside Scoop: Facebook revamps News Feed - CNET

Inside Scoop: Facebook revamps News Feed Video Transcript

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