Did Facebook lose users in UK for Dec 2012? Not really - Firstpost

According to a report by social media data site, SocialBaker, Facebook lost users in both the US and the UK for the month of December 2012. However the social networking site is growing massively in India and Brazil . The data reveals that the social media giant lost nearly 946 120 users which is a drop of -2.88 percent in the UK while in the US Facebook lost, 668 740 users which is a drop of -0.40 percent. According to a report on the Guardian, Facebook lost over 600,000 users in the UK. The two upcoming markets that continue to grow for Facebook are India and Brazil which are at number three and two respectively in terms of number of Facebook users. India had 62,761,420 active Facebook users for December 2012 which is an increase of 1 553 320 or plus 2.47 percent. More important is the fact that Facebook only has 5.35 percent market penetration in India, so these numbers are going to rise as more and more people take to the Internet in India. India's Internet population is currently a little over 120 million. While Facebook is growing in countries like India and Brazil, as the Guardian story points out the question to be asked is Facebook has reached saturation point for users in the developed world. Facebook file photo. Getty Images For Brazil the number of Facebook active users in December 2012 stood at 65,237,180, which is an increase of 2, 008, 600 and thus +3.08 percent. In Brazil Facebook has 32.44 percent market penetration SocialBakers is a Czech-based startup backed by Index and Earlybird venture funding, and Facebook has awarded it three Preferred Marketing Developer badges for its work on tracking social media data. Meanwhile Facebook has come out to clarify the data from SocialBakers. According to this TechCrunch report, Facebook said in an email, "From time to time, we see stories about Facebook losing users in some regions. Some of these reports use data extracted from our advertising tool, which provides broad estimates on the reach of Facebook ads and isn't designed to be a source for tracking the overall growth of Facebook. We are very pleased with our growth and with the way people are engaged with Facebook – more than 50% of our active users log on to Facebook in any given day." Meanwhile SocialBakers has also put out a clarification on the loss of users in UK in response to a story on the Guardian. You can view that here. Also Facebook is holding a special event today. To know more about this click here. via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNEIQRbCCPOjNFGRiD6UFukMnMDnaQ&url=http://www.firstpost.com/tech/did-facebook-lose-users-in-uk-for-dec-2012-not-really-588838.html

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