BlackBerry apps get cheaper as RIM lowers pricing for BlackBerry World - ZDNet

Summary: RIM will automatically slash the price of the cheapest apps by up to 25 percent as the launch of its next OS, BlackBerry 10, looms. By Liam Tung | January 28, 2013 -- 10:36 GMT (02:36 PST) Ahead of RIM's BlackBerry 10 launch, the company has lowered the price that European developers can sell their wares for on its BlackBerry World app store. Read this BlackBerry 10 essentials: What you need to know The current lowest tier of pricing — previously £1.00 — will fall to £0.75 in the UK. For apps sold in Euros, the floor will vary country by country, according to RIM. In France, for example, the lowest tier will fall from €0.99 to €0.89, but there are no details on what the new floors for other European nations will be. Apps in the Spanish, German and Irish BlackBerry World are currently available from a minimum of €0.75, however it's unclear if these reflect a new minimum price, or whether they'll be cut further. RIM intends on rolling out the new price tiers automatically, meaning developers with apps in that tier will not have to take any action.  The lower prices reflect updated exchange rates and include VAT, according to RIM, as well as making sure BlackBerry apps are keeping up with those available on rival stores. "The goal of this adjustment is to ensure prices are in line with currency fluctuations and ensure content within BlackBerry World is competitive," RIM said on its developer blog. RIM will notify developers of new lower price tiers for other currencies "shortly", it added. Topics: RIM, Apps, Mobility, Smartphones About Liam Tung Liam Tung is an Australian business technology journalist living a few too many Swedish miles north of Stockholm for his liking. He gained a bachelors degree in economics and arts (cultural studies) at Sydney's Macquarie University, but hacked (without Norse or malicious code for that matter) his way into a career as an enterprise tech, security and telecommunications journalist with ZDNet Australia. These days Liam is a full time freelance technology journalist who writes for several Australian publications, including the Sydney Morning Herald online. He's interested primarily in how information technology impacts the way business and people communicate, trade, and consume. Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it. Log in or register to join the discussion via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNExRVwe3hf5FtRRWmhLN0EiHaV81A&url=http://www.zdnet.com/blackberry-apps-get-cheaper-as-rim-lowers-pricing-for-blackberry-world-7000010401/

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