Apple 'halves iPhone 5 screen orders' - Telegraph.co.uk

Apple has asked Sharp, LG and Japan Display to cut supply of LCD panels down from an initial planned order to about 65 million units for this quarter, Japanese daily Nikkei reported. Japan Display's plant in Nomi, where the iPhone maker has invested heavily, is expected to temporarily reduce output by up to 80 per cent compared to the October to December period, Nikkei said. Sharp's dedicated facility for iPhone 5 LCD panels in Japan's Mie Prefecture will lower production in January and February by about 40 percent from the October to December quarter, when it was near full capacity, the daily said. The Wall Street Journal reported that Apple had also cut orders for other components, citing "people familiar with the situation". The reports come with Apple facing increasing pressure in the smartphone market from Samsung. The South Korean giant increased its share of the smartphone market to 31.3 per cent in the third quarter of last year, according to analysts IDC, more than double Apple's 14.6 per cent share. While analysts attribute the order cut to weak demand, some Apple watchers have suggested that the company is preparing another iPhone model for the first half of this year and is cutting iPhone 5 orders accordingly. Last week it was reported that Apple was planning a 'cheaper' iPhone to better compete with smartphone's powered by Google's Android operating system. Phil Schiller, Apple's marketing chief, told a Chinese newspaper that "despite the popularity of cheap smartphones, this will never be the future of Apple's products." via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFqDDSce6o9_x1qWnRSY44ZVPI8Vg&url=http://www.telegraph.co.uk/technology/apple/9799992/Apple-halves-iPhone-5-screen-orders.html

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